Hi, I'm Vikash Kumar

Namshi (E-Commerce – Dubai)

• Led analytics and planning for branded Watches, Jewelry, and Eyewear categories; improved platform revenue mix by 2pp, GMV by 10%, and margins by 5pp YoY.
• Optimized onsite marketing by analyzing callout performance and redirecting traffic toward high-converting SKUs, increasing conversion by 2%.
• Built an age-group-wise buying budget model in Google Sheets using SQL, improving forecast accuracy.
• Conducted Market Basket Analysis to tailor bundling and upsell strategies, improving AOV by 8%.

Namshi

• Designed Power BI and Excel dashboards for daily tracking and performance visualization, enhancing decision-making efficiency by 20%.
• Investigated and resolved cross-listing issues on 3rd-party platforms like Noon, improving live assortment by 50%.
• Streamlined PO approvals for audit compliance, enhancing accuracy and traceability.
• Automated note-making processes for weekly & monthly reports, reducing time spent by 99%.

Namshi

• Proposed Bay-Bins to tackle inventory ghosting in warehouses, reducing item loss potential by up to 70%.
• Led a team of 6 in reducing TAT for the 99th percentile orders by 6 hours.

YouScore Solutions Pvt. Ltd.

• Conducted primary and secondary research on 150+ educational institutes to identify key product features in demand.
• Created business development strategies and met with prospective clients, boosting early product sales.
• Devised competitive marketing strategies, leading to enhanced brand positioning.